The Muff Liquor Company Irish Whiskey Show Notes
Are You In The Muff Market? Are You A Muff Liquor Man?
Ok folks, we're going to have fun on this one.
When I started the research for this episode, I wasn't sure whether the "Muff Liquor Company" name was a tongue-in-somewhere thing or a hard lean-in. Turns out it's the latter with a healthy dose of the former. It is a company based in Muff, Ireland that makes liquor, and yes they know what the name means.
If you doubt it, check out their April Fool's Day post from this year...just delightfully dirty.
Once you're past the name, though, you've got to have a good product for me to care, and boy do they. I'm joined by Laura Bonner, founder of Muff Liquor Company and probably the closest connection I'll ever have to Jimmy Carr and Ed Sheeran. She's made Muff Liquors of these men, joining Russell Crowe and other notable celebs as spokespeople and investors.
The journey was long and hard, and nothing came easy (ok, last puns, I promise). COVID nearly put them under before they could begin. Now, they're thriving, and the US market awaits.
Muff Liquor's Irish Whiskey is a delicious pour, smoked apples and gentle, sweet peat, at a ridiculously affordable price point (all of their products are $34.99-$37.99 MSRP, give or take). Take a shot - see if you enjoy diving into the Muff as much as I did (ok, THAT's the last one).
From the company:
Our blended Irish whiskey expression is the result of 5 unique Irish malt and grain whiskies.
This irresistible blend is achieved by featuring virgin oak-matured grain whiskey, bourbon cask-matured grain whiskey, sherry cask-matured malt whiskey, double distilled malt whiskey, and triple distilled peated malt whiskey.
Thank you to Laura for entering to the Whiskey Ring!
The Muff Liquor Company
Whiskeyinmyweddingring.com is proudly sponsored by BAXUS, the global marketplace for the world’s most collectible spirits
The Muff Liquor Irish Whiskey: Specs
Classification: Blended Irish Whiskey
Producer: The Muff Liquor Company
Mashbill: Blend of Malt and Grain Irish Whiskies
Proof: 86 (43% ABV)
Age: NAS
Location: Donegal, Ireland
The Muff Liquor Irish Whiskey Price: $37.99
The Muff Liquor Irish Whiskey: Tasting Notes
Eye: Very pale apple juice. Very thin rims, tiny droplets hang on for dear life.
Nose: Barbecued apple juice - what a clear note. Peat is sweet and mild, orchard wood charcoal on the grill. A burns grain overtone I kind of enjoy, like the charred edges of French toast that are still sweet but leaning savory. Savory beef bbq in a smoker.
Palate: Peat still sweet and mild, some whiskey and pepper spice on the front half of my tongue and pooling mid-palate. The smoked apple comes through again, baked apples with a cocktail smoker. Mouthfeel is a tad astringent, some more apple skin texture, medium-bodied and front-half-settling. More smoky than peaty, some dry baking spices opening late.
Finish: The smoke lingers pleasantly as the apple sweetness drops down. Creamy and medium-length, spicy on the tip of my tongue in a way it wasn’t on the palate. Late flash of pepper.
Overall: I love the smoked apple theme - it’s very Donegal and very Irish. I want to know more about the inspirations behind this - I can see the threads I know about. Really enjoyable as a sipper, especially if you’re looking to expand your palate for a very reasonable price. Sweet and smoky peat is lovely.
Final Rating: 7.4
10 | Insurpassable | Nothing Else Comes Close
9 | Incredible | Extraordinary
8 | Excellent | Exceptional
7 | Great | Well above average
6 | Very Good | Better than average
5 | Good | Good, solid, ordinary
4 | Has promise but needs work
1-3 | Let’s have a conversation
More Show Notes
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All opinions and reviews are of the author and are not subject to review prior to publication.
