Spot Whiskies: Paint Me Irish
Spot whiskies are the ultimate Irish Whiskey survival story: unlike the big name brands - Jameson, Bushmills, and Powers, to name a few - Green Spot and its brethren were well-known to Dubliners but not well known outside the country. Despite their relatively low-lying profile, Spot Whiskies and the Mitchell family behind them have been continuously bonding and producing whiskey since 1805.
Robert Mitchell is the name to know: the first Robert Mitchell was close friends with revolutionary Robert Emmet, and after Emmet’s death in 1803, Robert reportedly declared that every first male in the family would also be named Robert - seven generations later, that tradition continues.
Unlike the bigger Irish whiskey brands, the Spots are not a distiller but rather a bonder and producer, first taking new make spirit from the Jameson distillery down Bow Street to mature and age in different casks below their shop. This continued for over a century and a half, until the post-World War II whiskey crash shortened all supplies of the single pot still whiskey the Mitchells needed to produce their barrels. Contracts were attempted, but the Mitchells ended up with around 10 years of stock remaining and no new source of distillate.
Let’s stop for a second and note the 10 year mark. Barrels aging below the Mitchells’ shop were daubed with a spot of paint to signify how long they were to age: blue was 7 years, green meant 10, yellow meant 12 and red meant 15. As whiskey stocks dropped, Yellow Spot was removed from the lineup, with red shortly predeceasing it. At 10 years old, the Green Spot was the most popular of the brand’s products, and so the Mitchells decided to keep that lone label while they figured out how to survive.
During this time, Jameson, Powers, Midleton, and others had consolidated the remaining Irish distilleries still remaining after Prohibition in the Republic of Ireland to become Irish Distillers, producing nearly all Irish whiskey at the Midleton and Cooley plants while Bushmills kept producing in Northern Ireland.
Flash-forward to the mid-2010s: Spot Whiskies is now reintroducing its products one by one. Building off of Green Spot, Yellow Spot 12 Year Old was re-introduced to the world market, followed by Red Spot 15 Year Old and a cask-strength Blue Spot 7 Year Old. Judging by action on the secondary markets and demand for them in the shops, the Spots are at a tipping point: on one hand, they are just unknown enough to be affordable, high-quality Irish whiskey, and most people are still focused on the still-booming bourbon market. On the other hand, reintroduction of their full lineup required appropriately-aged stock, and it’s not hard to see how that could run out again. Even as Irish whiskey grows as fast (if not faster) as any other country’s whiskey scene, one need only remember a few decades ago when times were not so good.
Then again, the Spots have survived for over 215 years - do we really think another crash will be enough to stop them? Whiskey is flowing at previously-unheard-of volumes from Midleton and Single Pot Still Irish Whiskey is in high demand around the world. The future of Spot whiskey is bright (see what I did there?)
Thank you to Spot Whiskey for use of the pictures - as noted above, the marketing and design team has done such an incredible job with the branding that no simple photo would do. A backsplash of paint? Simple, elegant, beautiful.
Final thoughts:
When I taste a full vertical, there’s usually an entry-level bottle with each other bottle either vertically building on it (more age, more proof) or horizontally building on it (same/similar age and proof, but maybe a finishing or a different element added). This lineup truly has no entry level. From Green Spot to Red Spot, there isn’t a bad or even just-ok bottle here. I would be happy to have any of these on my shelf. Excuse my while I make a bee-line to the Chateau Leoville Barton and the Red Spot, though.